The notion of running a business is fairly easy in reality. The notion is to bring in more money than you spend in order to produce a gain. How can this be achieved by 0800 numbers?
This post sees them not as income generators but gain generators and takes a somewhat different tack on 0800 numbers. Confused? Let me clarify…
0800 numbers can be used quite efficiently to track the operation of adverts. The theory is that companies use business 0800 numbers that is particular for each advert that they’ve. For example, if you’ve got a yell.com listing, two yellow pages adverts and a BT phone book listing then you will require using four different numbers. It is no use if you’ve got two ads having one number to cover the yellow pages – you need one number for each particular advert or web listing.
What’s the point of this some of you may inquire? Well, you will be supplied by the provider of your 0800 number with monthly details of call traffic on each of the numbers that appear in web listings or your adverts. If the only spot on earth that an 0800 number of yours appears is in a yell.com listing then you are going to understand with complete conviction that the only area that the traffic could have come from is there. In other words you’re so capable to quantify the answer from every discard of advertising that you’ve.
Another measure is on that will get your cpa excited as you are going to break up the monthly price of a particular advert by the number of calls received on it to give you the price per enquiry figure for listing or each advert.
This is excellent advice as you use it to make informed, knowledgeable choices about your advertising program and can now quantify the comparative effectiveness of different media.